Ladies and Gentlemen the day has finally come that we pressed the green button to go live on Kickstarter. It began as a morning like any other, but we quickly realized it was a remarkable date.
The process went something like this...
April 27th, 2017 a day like any other. The morning sun slowly filtered through the window, and the birds chirped happily outside. The instant necessity for coffee beckoned us to rise heavily from bed. Two minutes into showering it dawned on us that our "Thunderclap" (a platform that pushes out a particular message through supporters social media platforms) had "clapped"....prematurely. A process that had taken months to build up. Our message "Fairystring Is Now Live on Kickstarter" was potentially reaching 94,000 people on social media.
We were faced with two options: 1. Press the green button to go live on Kickstarter despite the lack of preliminary PR we were hoping for or 2. Lose all the potential social media outreach created from the Thunderclap campaign and push back the launching of the project once again.
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